The ambiguity of the meaning of COOL raises different reactions. On the one hand there is the professional meaning of the new responsibility for landscape architects to reduce urban heat stress. The second meaning- related to fashion - is airier, more frivolous.
But the COOL theme is also a typical Italian phenomenon: an aesthetic idea about appearance, attitude and style. COOL is something positive, something new or fresh. That makes it an interesting topic for the debate about the future of landscape design.

The temporary transformation of the Piazza Vecchia is a statement of how we think about the city and the landscape. And it is a special experience. The 'Sky is the Limit'. The Piazza is 'crowned' with a roof: a cloud of balloons. Balloons that move gently, casting relaxing and almost hypnotizing shadow effects. Balloons supporting climbing plants that create a green atmosphere – sheltered, from urban heat. Plants that marvel us, like hop with their cones – appealing as a fashionable material for it is the elementary ingredient to brew new types of beer.